"Become a Life-Saver"
Designer / Fitter Employee Recruiting Campaign
The “Become a Life-Saver” recruitment,
education, and awareness initiative is a targeted advertising campaign
provided free-of-charge to AFSA members. It focuses attention on
the fire sprinkler industry as a career with a future: one that
saves lives, and at the same time offers good pay and benefits,
and the opportunity to earn while you learn.
Elements of the campaign include classified display
ads, full color brochure, banners, direct mail pieces, PowerPoint
presentations, radio ad scripts, sample newspaper articles, and
materials to reach high school guidance counselors. With their
similar look and feel, the materials work in tandem with one another.
Their mix and match elements can be used to create a custom, comprehensive
marketing campaign tailored to a member’s needs.
Personalize Version
All
materials are designed to allow each AFSA member, chapter or affiliated
state association to include its own logo and contact information. Download
fonts for personalization (see instruction
guide for use permissions)
Generic
Version
A generic version that includes the "firesprinklercareers.com"
Website and an AFSA toll-free phone number, which will provide
additional information for potential employees.
Instruction Guide
This instruction guide will explain
step-by-step how to implement all of the campaign materials.
YOU MUST LOGIN USING YOUR MEMBER ID AND PASSWORD
TO ACCESS THESE FILES.
Display Classified Ads
These ads are designed to be used in the classified section of local newspapers.
They are also appropriate for high school newspapers or sports programs, etc.
See the "Instruction
Guide" for
more details on printing and using these ads. Ads 5b and 5c are testimonial
ads with real-life stories from two AFSA members.
Slim Jim Brochure (Fitters)
This brochure is designed for distribution to perspective job seekers.
It is designed to allow each AFSA Chapter or member or affiliated
state association to include their own logo and contact information.
See the "Instruction
Guide" for more details on printing and using
this brochure. A generic copy of the brochure provides the firesprinklercareers.com
Website and Toll-Free phone number.
Slim Jim Brochure (Designers)
This brochure is designed for distribution to perspective job seekers.
It is designed to allow each AFSA Chapter or member or affiliated
state association to include their own logo and contact information.
See the "Instruction
Guide" for more details on printing and using this brochure.
A generic copy of the brochure provides the firesprinklercareers.com
Website and Toll-Free phone number.
Display Banners and Graphics
These display materials are designed for use at events, such as job fairs and
career days, where prospective job seekers are present. The materials include
panels that can be attached to the front of a table and/or to the back wall
and a free-standing folding display panel. See the "Instruction
Guide" for
more details on using these banners and graphics.
Direct Mail
This mailing is designed for distribution to prospective job seekers
and can be included with your packet to high school guidance
counselors. See the "Instruction
Guide" for
more details on using this piece.
Powerpoint Presentation
This presentation is designed for showing to prospective job seekers.
See the "Instruction
Guide" for more details
on using this presentation.
Radio Scripts
These are two radio scripts provided, a 15 second and a 30 second version. See
the "Instruction Guide" for more details on using these scripts.
Newspaper Article
This newspaper article, including photographs, can be used by local newspapers
or as the basis for their own article. It can be customized to include your
own information and/or local success story. See the "Instruction
Guide" for more details on using this item.
High School Guidance Program Mailing
High school guidance counselors can provide very good access to high school students
looking to enter the trades. This mailing along with direct personal contact
will help you build an alliance with the counselor to provide students with
good career choices. This mailing should include a cover letter (download
sample below),
slim-jim brochure (shown above), a copy of the newspaper articles if any
have been published as well as any materials specific to your organization.
See the "Instruction
Guide" for
more details on using this item
