Webinar: Online Engagement Strategy

Webinar: Online Engagement Strategy
Join us for a webinar to discover how to use technology to pull customers into an online experience that transforms your services brand into a great digital storyteller and earns you more pay for less work.

Humans are programmed to respond to images, stories, and the rhythm and rhyme of music. We are stirred by our favorite songs, movies, and books. Historically, large consumer brands like Coca-Cola have used music and stories to establish a premium market position. Today, brands like Amazon use online storytelling with pictures and customer reviews to build extraordinary value for their shareholders. This webinar will explore how a fire sprinkler contractor can take advantage of these human tendencies toward images, music, and stories to similarly build the value of their service brand.

Learning Objectives:

Upon completion of this webinar, attendees will be able to:
1.    Identify the three characteristics of great customer service that earn customer
2.    Describe how to turn content into collected by your technicians into a good story
       for customers

3.    Identify ways to be more visible to customers throughout the service cycle as you
       earn more pay for doing less work


Billy Marshall
Billy Marshall is a founder and the CEO at ServiceTrade, and he is the author of The Digital Wrap: Get Out of the Truck and Go Online to Own Your Customers and Money for Nothing: How a Digital Wrap Earns More Pay for Less Work. He is an innovator in the area of technology and subscription sales and a sought-after speaker on topics relating to digital marketing and sales methodology for commercial service contractors. With professional experience ranging from General Electric to IBM to Red Hat and as an entrepreneur for technology ventures like ServiceTrade, Billy brings a broad perspective to best practices in customer service, marketing, and sales. Billy graduated with highest honors in aerospace engineering at Georgia Tech and holds two graduate degrees from MIT. He lives in Chapel Hill, NC with his wife and three daughters.


  • The webinar connection and content is FREE to all AFSA members.
  • This webinar offers 0.15 CEUs. It does not award any CPDs.
  • To receive continuing education credit for this webinar you must register for a nominal fee of $35 per certificate.

    If you register someone else that is not currently in the system, you MUST provide their email address for access to log in and receive CE Credit.

    2/20/2020 11:00 AM - 12:30 PM

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