Speaking to the Media About Sprinklers

Speaking to the Media About Sprinklers
Join us for this webinar to learn how to effectively communicate with the media about fire sprinklers and how to increase awareness.

Getting positive attention from the media can be challenging. Having a media plan is valuable because talking about fire sprinklers presents opportunities to increase awareness. Members of the media may become interested in a sprinkler story if they are provided with good information supported by the right outreach tools. This webinar will review: types of media and how to identify contacts; why it is important to understand the audience and to define the key messages for them; how to find the most effective angle and the right timing; importance of establishing credibility; and the differences between earned and paid media – both valuable. This webinar will also include a review of free home fire sprinkler resources and how nonprofit organizations like the Home Fire Sprinkler Coalition can support and enhance your media outreach. 

Learning Objectives

Upon completion of this webinar attendees will be able to:
    1.  Recognize fire sprinkler media outreach opportunities
    2.  Identify types of media and the best ways to distribute information to each type
    3.  Identify the audiences, key messages, best angle and timing
    4.  Utilize HFSC resources to help media prepare accurate fire sprinkler stories

Speaker Bio

Peg Paul
Peg Paul has been the communications manager for the Home Fire Sprinkler Coalition since 1997. She has worked with HFSC’s board to develop and implement educational programs that include media outreach for consumers, members of the fire service, the home building industry, water purveyors and other stakeholders. She founded Peg Paul & Associates, a marketing communications agency, in 2000. Her team specializes in public safety awareness programs and in addition to HFSC, has been retained for this purpose by some of the leading national safety advocacy groups, trade associations and industries. Peg serves on the board of the International Association of Fire Chiefs, Fire & Life Safety Section, is a past board member of The Phoenix Society for Burn Survivors and was AFSA’s 2014 Fire Sprinkler Advocate of the Year.  Peg and her husband retrofit their home with fire sprinklers 19 years ago. 


  • The webinar connection and content is FREE to all AFSA members.
    • The non-member rate is $270. 
  • This webinar offers 0.15 CEUs. It does not award any CPDs.
    • This webinar does not offer CAL FIRE-approved CEUs.
    • There is a nominal fee of $35 for CEUs (per person).

If you register someone else that is not currently in the system, you MUST provide their email address for access to log in and to receive CE Credits.

7/28/2020 11:00 AM - 12:30 PM
Online - You Will Receive a Unique Link From No-reply@zoom.Us.

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