Exhibition

AFSA Holds the Largest Fire Sprinkler Exhibit in the U.S.

SponsorIn 2016, The American Fire Sprinkler Association turns 35 and will hold its 35th Annual Convention & Exhibition.

That’s 35 years of experience at getting you face time with top decision-makers who have the authority to buy your products and services.


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Three days with 450+ decision makers

Whether you’re an exhibitor, advertiser, sponsor – or all three – AFSA’s 35th Anniversary Convention & Exhibition will be time extremely well spent.

To give you as much of the their time as possible, we have specially designed our conference schedule to create multiple opportunities for attendees to visit the exhibition hall as well as network in more casual gatherings and events.

Attendees include:

  • Fire Sprinkler Contractors
  • Designers
  • Manufacturers and Suppliers
  • Authorities Having Jurisdiction 

Additional Networking Opportunities:

  • Three Networking Breakfasts
  • Three Networking Lunches
  • Exhibitor Appreciation Event
  • Golf Tournament (optional add-on)
  • Awards Party (1 Ticket per Booth)

Rates

Booth Size
Member
Non-Member
10 x 10
$2,200
$4,400
10 x 20
$4,400
$8,800
10 x 30
$6,600
$13,200
20 x 20
$8,800
$17,600
20 x 30
$13,200
$26,400

With Each Booth Space You Receive:

One FREE All-Access Registration
Two FREE Exhibit-Hall-Only Registrations
25 FREE passes for the second day of exhibits
Pre-Registration & Post-Registration List
Listing in Exhibitor Showcase
Listing in Exhibitor Showcase Digital Edition

Exhibit Hall Hours

Friday, 9/16/16
5:00 PM – 8:30 PM

Saturday, 9/17/16
12:30 PM – 3:30 PM

Move-in

Thursday, 9/15/16
2:00 PM – 10:00 PM

Friday, 9/16/16
8:00 AM – 2:00 PM

Move-out

Saturday, 9/17/16
3:30 PM – 9:00 PM

Sunday, 9/18/16
8:00 AM – 11:00 AM

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VIPER TRADESHOW SERVICES

Do you need to order Booth furnishings, installation/dismantle labor, pay for material handling, or booth cleaning?

Exhibit Hall Traffic Builders!

  • Unopposed exhibit hours
  • Annual Apprentice Competition in exhibit hall
  • Chairman’s Reception in the hall with food & drinks
  • Free passes for the second day of exhibits to AFSA and exhibitor invited guests

Booth Assignments:

For booth reservations postmarked on or before April 22, 2016, booth assignments will be made on a priority basis according to AFSA’s point system.  After that date, booths will be assigned on a first-come first-served basis.

Cancellations:

Cancellation amounts are based on the total cost of the booth space reserved.  Upon written notice of a cancellation, the total amount of the booth will be refunded less a cancellation fee determined by the following schedule:

  • Before May 21.2016 – $250 per booth will be deducted from the refund
  • Between May 21 through July 15, 2016 $400 per booth will be deducted from the refund
  • No refunds after July 15, 2016

Publicity Deadlines:

The earlier you reserve a booth, the more publicity your company will receive in AFSA publications and other communications. If taking advantage of optional sponsorships, a publicity deadline schedule for submission of advertising will be provided upon receipt of sponsorship. To take full advantage of sponsorship publicity, you must sign-up by Friday, April 22, 2016.

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Registration & Lodging:

Each booth purchase includes one free all access badge and two fee exhibit hall only access badges. Submit one registration form per person.

AFSA’s headquarter hotel, the Gaylord Opryland Resort & Convention Center, is located in Nashville, TN.

Reservations may be made by calling 615-889-1000.

  • AFSA rate is $210 per night plus tax (outdoor view)
  • $235 per night plus tax (atrium view.)

BOOK NOW

First room night deposit required (refundable up to 48 hours prior to arrival).

Group Rate Deadline

  • Group rates are available for stays from September 20, 2016, but reservations must be made by August 12, 2016, to assure AFSA Convention rates.
  • After August 12, 2016, room rates are based on availability.
  • Room rate includes resort fee and complimentary internet.
  • Be sure to ask booking agent to confirm your reservation includes both the resort fee and the complimentary internet.
  • Be sure to book your room in the AFSA room block by contacting the hotel directly.  AFSA is NOT represented by any travel agencies or housing companies, such as Global Housing, that may try to book your room outside of our room block.

 

Hotel Stay = Free Meals

  • Meal VouchersWith an “All Access” Exhibitor registration, you receive one breakfast voucher and one lunch voucher up to three nights for each night you have a reservation at the Gaylord Opryland Hotel.
  • With an “Exhibit Hall-Only” registration, you receive one voucher up to three nights for each night you have a reservation a the Gaylord Opryland Hotel.

Vouchers are good only for AFSA networking meals and cannot be used at hotel restaurants.  Vouchers cannot be redeemed for cash value.

Booth Space Information

Booth Specs & Map (Download Exhibitor Kit)

Booth Size:  10 ft. x 10 ft.   |   Ceiling Height:  16 ft.

                        CHAIRS, TABLES, and CARPET WILL NOT BE INCLUDED IN THE BOOTH PRICE.

The exhibit hall is not carpeted.  All exhibitors will be REQUIRED to carpet their own booth space.  All amenities can be ordered through AFSA’s official service contractor, Viper Tradeshow Services. After AFSA has received a booth reservation and full payment, a service kit will be sent to you.

Exhibition Hall Map

Partner with AFSA on Multiple Convention Events

Sponsorship for AFSA ConventionAFSA can help you get the competitive advantage in the industry by exposing your company brand to the audience that matters most – over 4,200 fire sprinkler industry professionals, including the more than 1,100 industry leaders attending the convention.  AFSA offers more opportunities before, during and after the convention for you to generate leads, expose your brand, and build business partnerships than any other sprinkler industry show in the country.

Bring your brand into focus! A publicity deadline schedule for submission of advertising will be provided upon receipt of sponsorship.

 

BENEFITS

SPONSOR LEVEL

NEW

2016

PLATINUM

$20,000

GOLD

$10,000

SILVER

$5,000

BRONZE

$1,000

Booth Space (Members Only)

10′ x 20′
BOOTH

10′ x 10′
BOOTH

Convention Registrations (Members Only)

2-All Access
4-Exhibit Hall

1-All Access
2-Exhibit Hall

Company Link on Convention App

Name on Exhibit Hall Entry Banner

Name on Registration Area Signs

Logo on Apprentice Shirts

Name on General Session Presentation Slide

Name on Convention Website with Link

Name Listed in Sprinkler Age

Name Listed in Convention Program

Networking Meal Table (3 days)

5 per day

2 per day

1 per day

Pre-Convention Brochure Ad

1 Page

1/2 Page

1/4 Page

Logo on General Session Presentation Slide

Logo on Convention Website with Link

Product Showcase Exhibition *(Limited Qty.)

Golf Hole Sponsor Sign

x 2

Digital Logo on Golf Cart GPS System

Golf Tabletop Tee Box Display *(Limited Qty.)

Recognition via Twitter & Facebook

At-Convention Program Ad

1 Page

1/2 Page

Logo on Competition Signs

Logo on Exhibit Hall Entry Banner

Logo on Registration Area Signs

App (Rotating Banner) Ad

Welcome Packet Insert Ad

Pre-event Email Press Release

Video on Bus Ride to Awards Party

Sponsor Spotlight on Convention Website

Logo on Convention Ads

Logo on Jumbo Banner

Logo on Floor Sticker

Advertisement on Large Kiosk

Pre-event Promo Video Recognition

General Session Recognition

Awards Party Recognition

NOTE: 

* – Items with an asterisk have limited availability. See details below for specifics.

Details

Booth Space & Convention Registrations (Members Only)

Platinum level sponsors receive a 10×20 booth, which includes 2 all access registrations and 4 exhibit hall only registrations ($4,400 value).  Gold level sponsors receive a 10×10 booth, which includes 1 all access registration and 2 exhibit hall only registrations.  ($2,200 value).  To expand the size of your booth, indicate the number of additional booths in the Booth Fees section of the booth application form.

Company Link on Convention App

Your company name will be listed on the convention app.  This listing will be linked back to your company webpage.  The convention app is made available to all convention registrants (approximately 1,100+).

Company Name and/or Logo on Exhibit Hall Entry Banner

Registrants passing through the entrance to the exhibit hall will see your company name displayed on one of the exhibit hall entry panels.  As a Platinum or Gold level sponsor, you receive even more exposure to include your company logo displayed on the exhibit hall panels, an added branding opportunity.

Company Name and/or Logo on Registration Area Signs 

Your company name will be displayed on the registration area panels.  All registrants visit the registration desk to pick up their welcome packet (approximately 1,100+).  As a Platinum or Gold level sponsor, you receive even more exposure to include your company logo displayed on the area panels, another added branding opportunity.

Company Logo on Apprentice Competition Shirts & Sign

Your company logo will be screen printed on the shirts the seven apprentice finalists wear during the three-hour apprentice competition.  As a Platinum or Gold sponsor, you also get your logo displayed on the competition sign displayed near the competition area. This is a great opportunity to show support for competitors in Annual Apprentice Competition.

Company Name and/or Logo on General Session Presentation Slide

Your company name will be prominently displayed in recognition as a sponsor at the general session in a presentation slide.  As a Platinum, Gold or Silver level sponsor your logo is displayed.  This slide will be displayed as attendees are seated prior to the start of the general session.

Company Name and/or Logo on Convention Website with Link

Your company name will be listed on the AFSA convention website.  This listing will be linked back to your company webpage.  As a Platinum, Gold or Silver level sponsor your logo is displayed.  The convention website is made available to all AFSA members and prospects.

Company Name Listed in Sprinkler Age Magazine

Your company name will be listed in Sprinkler Age magazine.  This is circulated to over 4200 fire sprinkler industry professionals.

Company Name Listed in Convention Program

Your company name will be listed in the convention program.  The program is made available to all convention registrants (approximately 1,100+).

NEW! Product Showcase *

Showcase your products and services, provide educational enrichment, address new technology, or any topic of your choosing! Reaching current and potential customers in a 15-minute presentation in AFSA’s packed exhibit hall is a great way to enhance your brand and get additional face time during the convention.  Opportunities are available to exhibitors at designated 15-minute time slots on a limited basis. Sessions will be held inside the AFSA exhibition hall during exhibit hours with A/V capability.  Reservation priority will be given to Platinum, Gold and Silver sponsors. Only one 15-minute time slot is allowed per exhibiting company. If slots remain 60 days prior to the start of the official AFSA convention dates, the remaining time slots will be sold a la carte to AFSA exhibitors.

Golf Hole Sponsor Sign *

As Gold or Silver level sponsor, your company logo will be printed on a golf sponsor sign and displayed at either a tee or green during the AFSA golf tournament ($200 value). As a Platinum level sponsor you receive two golf hole sponsor signs ($400 value).

NEW! Advertisement on Large Kiosk *

Your Ad on Large KioskAdvertise your product for all attendees to see as they make their way past the AFSA registration area and into the exhibit hall.  Your eye catching advertisement prominently displayed on this advertisement kiosk will stop people in their tracks to see what your company has to offer. This offer is limited to our platinum sponsors.

NEW! Digital Logo on Golf Cart GPS System *

Each of the Gaylord Spring’s golf carts are outfitted with 10-inch HD touch screen monitors that display detailed hole images, precise yardages to the flag, and now, your company logo. This advertising opportunity enhances the golf experience and engages guests in a relaxed and enjoyable atmosphere. Two spots per hole are available: one full-screen ad at the tee-box and one at the green of each golf hole. Your company logo will remain present on the screen until the golfer closes it or another ad is GPS triggered. Couple with your golf tabletop display for maximum exposure! This opportunity is limited exclusively to our Platinum, Gold and Silver sponsors.

Networking Meal Table – 3 Days

As a Platinum, Gold, or Silver level sponsor, your company logo and booth number will be displayed during breakfast & lunch at a networking meal table(s) for three days.  Platinum sponsors receive five tables per day, Gold sponsors receive two tables per day, and Silver sponsors receive one table per day. The networking meal event has become very popular over the years and is yet another great opportunity to brand your logo and drive attendees to your booth.  You may provide promotional items on your table display. This table display will available for purchase a la carte ($1,200 value/per table).

Golf Tabletop Tee Box Display *

As a Platinum or Gold level sponsor, you have the opportunity to have your own tabletop display set up directly on the golf course during the AFSA golf tournament.  AFSA will provide a tent, a table and sponsor identification sign.  You can make your display interactive by providing promotional products, drinks or food items.  As golfers wait their turn to play the hole near your table, they have access to your interactive tabletop.

Pre-Convention Brochure Ad

As a Platinum, Gold, or Silver level sponsor, you get an ad placed in the pre-convention brochure.  This will be in print and digital versions distributed to all AFSA member companies and prospects (approximately 1,000+).  The Platinum sponsor receives an 8.5 x 11 full-page ad ($2,000 value).   The Gold sponsor receives a 7.25” x 4.875” ½ Page ad ($1500 value).  The Silver sponsor receives a 3.5” x 4.875” ¼ Page ad ($1,000 value).

At-Convention Program Ad

As a Platinum or Gold level sponsor, you get an ad placed in the at-convention program.  This will be distributed to all AFSA convention attendees (approximately 1,100+).  The Platinum sponsor receives a 5.5 x 8.5 full-page ad ($1,000 value).   The Gold sponsor receives a 5” x 3.75” ½ Page ad ($750 value).

Recognition via Twitter and Facebook

AFSA will recognize our Platinum and Gold level sponsors on social media.  Recognition will be tweeted and posted on Facebook to 4500+ followers.

App (Rotating Banner) Ad

Must Receive your Ad by August 5, 2016.  As a Platinum level sponsor, you get a banner ad placed in the convention app.  As attendees login to check the convention schedule, they will see your banner ad displayed.  This banner ad is displayed on a rotating basis.  This rotating banner ad will available for purchase a la carte. ($1,000 value)

Welcome Packet Insert Ad

Must Receive your Ad by August 5, 2016.  As a Platinum level sponsor, AFSA will include your printed advertising in each registration packet, which is distributed to all convention attendees.  Printed material may be no larger than 8.5” x 11” and must be a single sheet.  All items are subject to AFSA approval.  Printed advertising material distribution is non-commissionable. This welcome packet ad will be available for purchase a la carte ($750 value)

Pre-Event Email

As a Platinum level sponsor, AFSA will send an email prior to the convention focusing the attention on just your company and presence at the AFSA convention.  This email will be distributed to convention registrants.  This pre-event email will available for purchase a la carte. ($2,500 value)

Logo on Video Played During Bus Ride to Closing Party *

As a Platinum level sponsor, AFSA will place your logo on a fun entertaining interactive video.   AFSA will hype up the crowd during the bus ride to the closing party with a fun karaoke interactive video.  Your logo will be displayed between songs. (Exclusive to Platinum Level)

Sponsor Spotlight on Convention Website

As a Platinum level sponsor, AFSA will place your “Spotlight” Ad on the AFSA convention website.  This is another opportunity to put the focus directly on your company on the AFSA convention page. Anyone who visits that web page to get details regarding the AFSA Convention will see your company in the spotlight. (Exclusive to Platinum Level)

Logo on Convention Ads

As a Platinum level sponsor, AFSA will place your logo on advertisements about the convention in Sprinkler Age magazine.  AFSA promotes the convention in each issue leading up to the convention.  Your logo will become part of that advertisement which puts focus on your presence as an exhibitor. (Exclusive to Platinum Level)

Company Logo on Jumbo Banner & Floor Sticker *

As a Platinum level sponsor, your logo will be prominently displayed on a jumbo banner leading to the AFSA function space.  This exclusive branding opportunity will be seen multiple time by convention attendees as they navigate from one level to another to attend seminars, networking events, registration and exhibits.  Your logo will be prominently displayed in the AFSA convention space on a floor sticker leading to the AFSA convention activity. (Exclusive to Platinum Level)

Pre-Event Promo Video Recognition

As a Platinum level sponsor, your logo will be displayed on the convention promotional video.  AFSA creates a video trailer advertising the convention.  This video trailer is played in front of webinar audiences and chapter meetings.  It is also available on the convention website.  Your logo will be included in this video.  (Exclusive to Platinum Level)

General Session Recognition

As a Platinum level sponsor, your company will get special recognition during the General Session for your generous contribution to the convention.   (Exclusive to Platinum Level)

Closing Party Recognition

As a Platinum level sponsor, your company will get special recognition during the Closing Party for your generous contribution to the convention.   (Exclusive to Platinum Level)

Other Marketing Opportunities

Advertise on Beverage Cart (2 Available) *

Your company logo will be prominently displayed on one of two beverage carts at the AFSA golf tournament.   This offer is limited to only two exhibitors.  It is available on a first-come, first served basis.  Be the first to snag this offer.  ($750 value)

Donate to the Apprentice Competition

This competition involves testing apprentices across the country to determine who is the most skilled fire sprinkler installer in the country.  In order to do this, we must fund the expense of apprentice travel, testing and awards.  Your support is greatly appreciated.  We have asked both exhibitors and contractors to donate to this worthy cause.  As a donor, your company name will be displayed near the competition area, entrance to the exhibit hall, convention program, and post-convention email.  ($150 donation)

ADVERTISING PUBLICITY DEADLINES

2016 Deadlines

  • Pre-Convention Brochure Ad – May 6, 2016
  • At-Convention Program Ad – July 8, 2016
  • App (Rotating Banner) Ad – August 5, 2016
  • Welcome Packet Insert Ad – August 5, 2016
  • Product Showcase PowerPoint Presentation – August 5, 2016

Booth Personnel Registration

Exhibiting companies must register all employees who will be working in their booths.

Register Booth Personnel

 


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